Enhancing DOOH with 7amdaan.io Interactive Retail Robots in Bahrain by Wilyer

7amdaan.io Boosts DOOH Network in Bahrain with Wilyer’s Advanced Digital Signage.
Published on
July 1, 2024

Introduction to 7amdaan.io’s Innovative Digital Out-Of-Home (DOOH) Signage Network

7amdaan.io, an innovative Digital Out-Of-Home (DOOH) screens network, operates an Interactive Tourist Guiding Robotic Screens system to leverage ambient spaces such as airports and malls in Bahrain, turning them into dynamic advertising platforms.
Founded by Mohammed Ahmed, 7amdaan.io stands out with its unique approach to digital signage through a network of over 50 robotic screens strategically deployed across Bahrain.

Before partnering with Wilyer, 7amdaan.io faced several operational challenges:

  1. Offline Content Playback Issues: 7amdaan.io’s mobility robots faced significant challenges with offline content playback and smooth video rendering, leading to major operational glitches.

  2. Manual Ad Playback Confirmation: The team had to physically visit each screen to confirm new ad playback, resulting in inefficiencies and waste of time and resources.

  3. Scaling Digital Signage Network: As 7amdaan.io planned to scale to more robots and different DOOH avenues, a flexible and adaptive technology partner was the need of the hour for them.

  4. High Digital Signage Operational Costs: The team incurred an annual software cost of USD 25,000 to manage 50 units, along with substantial expenses on high-end Windows PC hardware hence making scalability financially challenging.

Partnering with Wilyer provided 7amdaan.io with a comprehensive solution that addressed their challenges and optimized their operations - 

  1. Enhanced Offline Content Playback: Wilyer’s offline playback feature ensured smoother video rendering, making the screens appear sharper and fresher, thereby enhancing the overall user experience.

  2. Remote Digital Signage Management: The Wilyer CMS enabled remote screenshots and live file download status tracking. This feature became a favorite of the 7amdaan.io founding and operations team, as it eliminated the need for frequent screen visits and allowed for real-time confirmation of new campaign statuses within a few minutes.

  3. Custom-Built Digital Signage Features: Wilyer collaborated with 7amdaan.io to develop custom features specially designed and developed as per their business needs, streamlining ad operations management.

  4. Cost Optimization in Digital Signage: By switching to Wilyer’s custom Android media player with flexible signage-compatible firmware, 7amdaan.io achieved a 30% reduction in software expenses and eliminated the need for costly Windows media players.

The partnership with Wilyer resulted in substantial improvements for 7amdaan.io - 

  1. Increased Operational Efficiency: The ability to manage content remotely led to significant reductions in manual operations and associated costs.

  2. Significant Cost Savings: 7amdaan.io saw a 30% reduction in software expenses and saved on the one-time cost of Windows media players.

  3. Improved Ad Management in DOOH Network: The new system enabled seamless ad management, improving the network's overall efficiency.

  4. Scalability: With Wilyer’s adaptive and user-friendly technology, 7amdaan.io is now well-positioned to scale its network of robotic screens and explore new digital signage opportunities.

Strategic Advantages of Advanced Digital Signage Solutions

The success of 7amdaan.io’s project with Wilyer highlights the potential for digital signage solutions to transform DOOH networks by offering scalable, cost-effective, and technologically advanced solutions. This case study demonstrates the importance of choosing a partner like Wilyer to enhance digital signage networks, ensuring operational efficiency, cost optimization, and improved ad management capabilities.

Conclusion: Transforming Digital Signage with Wilyer

By implementing Wilyer’s advanced digital signage technology, 7amdaan.io overcame significant operational challenges and achieved substantial cost savings, paving the way for future expansion and success in the DOOH industry.
This case study underscores the strategic advantages of leveraging advanced technology to optimize digital signage operations and deliver exceptional value to clients.

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